Brand was the team at Monks creating identities for some of the world’s biggest companies. I led delivery and the team’s strategic and commercial operations, and made the case for brand and design as a driver of growth rather than a cost line. I initiated and produced this reel as a new business tool, spanning work for Nike, American Apparel, IM8 and others. It helped double the team’s net revenue in a year.
Watch the full reel →Platforms was the global team at Monks building websites, apps and ecosystems for Spotify, Gucci, Starbucks, McLaren and many others. I led creative operations and delivery, accountable for how the work actually got made and whether it made money. I introduced a project dashboard that became the default for every project manager in the team: one place to see burn rate early enough to act on it. I produced this reel.
Watch the full reel →This is a sample of the many projects I’ve done across brand, campaigns and digital products. Happy to talk through any of it, including the parts that didn’t go to plan.